The Perfect Storm

On to the next chapter... The Perfect Storm. The this chapter describes how the internet as involved from Web 1.0 to Web 2.0 in that it is much more collaborative. A big part of this chapter is the Net Generation or people born after 1977. Basic this is the first generation to grow up in the digital age. They say that with the mass collaboration that Web 2.0 offers and the net gen that a perfect storm will drive changes in strategies and architecture of firms.

What i understand from reading this chapter is that Web 2.0 allows for collaboration that the world has never seen. As Web 2.0 becomes more common place companies are going to have to alter the way they operate. From the success of such companies like google and facebook i can say that the storm is build force and attacking the "old" way of business and relationships. Looking forward to reading how companies can adapt to the "new" way of business.